Word: cloudburst
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Dates: during 1990-1999
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Welcome to rehab centers in the age of managed care. "It was like a cloudburst," admits Keith Arnold, Sierra Tucson's director of marketing. "It decimated the business. We've changed our marketing strategy and now go after the self-paying"--read rich--"client." These days, it is difficult to get in-patient coverage at all for detoxification. "The number of in-patient treatment programs has declined precipitously," says Monica Oss, editor of Open Minds, a behavioral-health-industry newsletter. "Between 1988 and 1993, the average number of patient bed days dropped from...
Perot's move and the debate deal prompted a cloudburst of speculation about how they would affect the race. In fact, a plausible scenario could be made for just about any result other than a Perot victory. Never before in the media age has an independent candidate had the money to match the major-party candidates in broadcast advertising. Never before have there been three televised debates so close together. The impact of these firsts cannot yet be calibrated. Together, however, they just might serve to focus attention on important issues, like the economy, rather than on the incessant assaults...