Word: clouser
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Dates: during 2000-2009
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...Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99¢ value menu, backed up by an offbeat, Candid Camera-esque ad campaign that shows bemused consumers reacting to a talking menu board...
...Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99? value menu, backed up by an offbeat, Candid Camera-esque ad campaign that shows bemused consumers reacting to a talking menu board...