Word: clout
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...N.R.A.'S NEW CLOUT...
...chooses not to endorse Reeves, the organization may endorse only a minority of incumbent councillors, almost ensuring a loss of political clout, says Winters...
...legendary Vogue editor in chief Diana Vreeland with Hubert de Givenchy and Halston, the quid with the quo. But the magazine recession of the early 1990s, which intensified the scramble for ad pages everywhere, made the cozy relationships even cozier. During that period, design companies amassed even more advertising clout. The economic pressure has eased lately-for instance, ad pages through May are up 16% for Elle and 9% for Glamour over last year. Still, the compromises remain...
Escada represents the classic case of a savvy and rich advertiser whose clout can be measured in magazine pages. Between 1992 and 1994, the manufacturer's advertising budget jumped from $3.7 million to $5.2 million, partly to help trumpet the launch of Escada Sport, a new line. At the same time, the number of Escada's appearances in the fashion pages of national publications and Women's Wear Daily tripled, from about 30 to 90. A company spokeswoman points out that Escada did not always receive its best editorial coverage in publications where it most heavily advertised. Still, Escada clearly...
...ambition to become Prime Minister could elude him if he appears to back down now. At the same time, his Liberal Democratic Party, which had governed Japan for some 45 years but is now only the largest faction in a coalition government, may no longer have the backroom clout to bring the country's powerful bureaucrats into a compromise that would avert a trade...