Word: clout
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Money isn't enough, though. Phelps wants to make swimming matter. He sees the attention that Americans lavish on their swimmers every four years evaporate between Games, and he desperately wants what Australian swimmer Ian Thorpe has--the prestige, the celebrity and, not least of all, the marketing clout to stand, here in the U.S., with the best athletes. "People don't think about swimmers when they look for athletes to sponsor," he says with some frustration. "You don't see a swimmer doing a Sprite commercial. We have so many other sports to take [people's attention] away from...
...inappropriately named organizing committee. So she took it over. A Harvard lecturer and the first woman to lead an Olympic organizing committee, Angelopoulos-Daskalaki exudes so much power in such expensive skirts that she appears to have leaped fully formed from the imagination of Danielle Steel. Using her political clout as a former member of the Greek Parliament, her commercial savvy as the wife of a shipping tycoon and an impeccable instinct for knowing when to scare or seduce her adversaries, she somehow persuaded the government, which oversees all public works and Olympic construction in Greece, to begin a desperate...
...response to the squeeze on their earnings, the middlemen are rushing to consolidate. Last month, Britain's iTouch bought Jippii for €12 million; in June, the Mountain View, California-based security company VeriSign Inc. bought Jamba! for $273 million. If the merging middlemen can gain some market clout, they might be able to retain their early advantage. But if real-tone songs catch on, firms like Jippii and Jamba! could well find themselves out of business. Either way, ring-tone companies will have to change their tune fast. Otherwise, the industry that Paananen helped launch...
...said the United States needs to improve its educational facilities if it is to remain a superpower. She added that in the global economic structure, companies will invest in the countries with the most skilled people, even if that country is not the one with the most political clout...
...gain momentum." In the end, Kim can take LG to the top only if he manages to solve that pesky branding problem. Its rival did it: four years ago, few in the electronics industry could have predicted the growing dominance of Samsung, despite its solid technology and financial clout. Samsung's surprise was its savvy at brand building. "In terms of the ingredients, LG has everything - the quality, the packaging, the global marketing reach," says Nam Park, an analyst at HSBC Securities in Hong Kong. "What's missing is the magic. It's missing that je ne sais quoi...