Word: cloverlay
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From the moment a grim Joe Frazier enters North Philadelphia's Cloverlay Gym in his Smokin' Joe T shirt, he seems to be in constant motion. Inside the ring he dodges imaginary blows; he launches lefts and rights at the air, then spars for four hard rounds. Next Frazier pounds the bags as if hoping to shred them. The workout ends with 20 sit-ups and a beating around the gut with the medicine ball that brings a roar from the mixed crowd of fighters, trainers and well-dressed onlookers who drop in for the free show. Before...
...live off his wife's $60-a-week salary as a factory worker. In desperation, he took a job as a janitor in the aptly named Bright Hope Baptist Church of North Philadelphia. The pastor, it happened, had some wealthy acquaintances. Through his intercession, a syndicate called Cloverlay Inc., headed by F. Bruce Baldwin, a Horn & Hardart executive, was set up to finance Joe's professional boxing career...
...machine for each space?a souped-up Corvette, a golden Coupe deVille, a 1934 Chevrolet, a Cadillac limousine, a Chevy station wagon and a $4,700 Harley-Davidson motorcycle that he guns down country roads at upwards of 100 m.p.h. (lest something happen to their prize property, Cloverlay has declared the cycle off limits until after the fight). When not tinkering with his cars, Joe is scratching at his guitar. As the lead singer in his own touring bluesy rock band called, naturally, the Knockouts, he sees music as his future after he retires from boxing. The mixed reaction...
...Cloverlay Inc., a group of Philadelphia businessmen who "own" Frazier.-* In addition to the cash pot, Perenchio and Cooke will each have to ante up $750,000 in promotion expenses...
Connoisseur & Speculator. If that fight was a connoisseur's delight, Frazier's drubbing of Mathis was a speculator's dream. Back in 1965, a group of plungers risked $250 a share to form Cloverlay Inc., whose sole asset was Joe Frazier's punching power. Cloverlay agreed to pay Frazier's manager and training expenses, guarantee Joe $100 a week. Joe has repaid his stockholders handsomely. Some fight fans could protest that Frazier was not in the same class with deposed Champion Cassius Clay-and they might be right-yet he clearly proved last week that...