Word: clovers
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...term “fast food” doesn’t usually conjure up images of healthy sandwiches and homemade popovers, but Ayr Muir, owner of a popular MIT food truck, is hoping to change that when he opens the latest extension of Clover Food Lab, a restaurant at 7 Holyoke Street in Harvard Square...
...prototype of the Clover Food Lab is the popular Clover Fast Food Truck, started in September of 2008, by Muir, an MIT graduate...
Currently running out of a food truck at MIT, Clover serves vegetarian food ranging from chickpea fritters to freshly made popovers to French fries, the “gateway drug” for new patrons. The truck is decorated by a dry erase board that changes with the company’s seasonal menu; it provides hot soups in the winter, and salads and seasonal fruits in the summer...
...Muir, the CEO of Clover Fast Food Inc. and a 2000 college graduate of MIT, said that the truck began in September 2008 as a test-run for the menu Muir planned on using in his future restaurant. However, when he shut the truck down after the test-run period of a mere six weeks, Muir’s customers were so vocal in their disappointment that the truck re-opened in March 2009. The time in-between allowed Muir to reorganize for the overwhelming number of customers the truck receives...
Muir said he hopes that Clover’s new location will be the first of many restaurants. He will also continue with the Clover food truck at MIT, and has plans for opening another truck in either the Longwood Medical or Back Bay area...