Word: clubbings
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Dates: during 1980-1989
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American Music Club, El Caminos, Honey Bunch...
Golf today is not the same game that First Putter Dwight Eisenhower played in the 1950s. Back then, says David Ferm, publisher of Golf Digest, "it was perceived as a game for fat, rich, old white guys." Today 40% of the 2 million newcomers are women, and club pros see an increasing number of African Americans and Hispanics concentrating on 10-ft. putts. Golf is also appealing to a younger crowd. And it shows. Myrtle Beach, S.C., for example, has evolved from a secluded, two-course resort town into a family golfing Mecca with 49 public and ten private links...
...deals on the green, negotiating them over drinks after a game is acceptable. Besides, the fairway offers business golfers the chance to probe an associate's psychological strengths and weaknesses. Does the person blame himself or his caddy for a bad slice into the woods? Is she a club thrower or a pouter? Says Hollis Stacy, 35, who has won more than $1.3 million in Ladies Professional Golf Association tours: "If you find people who cheat at golf, chances are they cheat at life." Sports agent Mark McCormack in his best seller What They Don't Teach - You at Harvard...
...more. Other players do not seem to understand that golfing is meant to get them away from the office. "There is nothing as disturbing as hearing a cellular telephone ring right in the middle of your swing," says Steve Lesnik, president of the company that manages the Kemper Lakes club outside Chicago...
...Club fees have jumped as well -- although nowhere near the staggering levels paid in golf-crazy Japan (the most expensive: $2.5 million for the Koganei Country Club near Tokyo). In Highland Park, Ill., for example, initiation fees at the Exmoor Country Club have risen from $8,000 to $25,000 in the past five years. Memberships at some private clubs in the Los Angeles area cost more than $50,000, and $2,500 annually thereafter. But so far, golf aficionados are willing to pay those prices. Fore...