Word: cluett
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Dates: during 1940-1949
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...they could use the material for window displays. TIME'S Merchandising Director, Stuart Powers, and his staff worked five of the TIME readers' coats of arms into displays for men's stores. (You can see them this month in some 200 stores across the U.S.) Cluett-Peabody, makers of Arrow shirts, ties, etc., heard about the displays and asked us for permission to use 15 of the coats of arms as designs for a new line of "heraldic neckwear...
...company, which had spent only $7,500 on advertising in 1939, splurged much of its $1,000,000 ad budget pushing the new "bold look." It ran sales up to a new high of $23.7 million (though, with higher costs, the net slipped to $1,000,000), second to Cluett, Peabody's (TIME, Oct. 11). Convinced that he has a winner in his new wrinkleproof collar, Phillips plans to push it with his biggest ($1,500,000) advertising campaign...
...Giant. Palmer switched the company from collars to shirts. Sales fell at first, to a depression low of less than $10 million in 1932, but under Palmer's vigorous pushing of the new product they soon recovered. The company was also lucky in its Vice President Sanford Cluett, the original families' only remaining executive. Cluett was an experiment-minded man. His tinkering had turned up Sanforizing.* Palmer plugged it hard...
...rayon process, called Sanforset, was developed by Cluett, Peabody; the wool process, still unnamed, was licensed from its British developers, Stevensons Ltd. and Woolsey Ltd., and treats the wool with a "secret" chemical...
...weaving and finishing, cotton cloth stretches as much as 5 to 10%, shrinks back when it is washed. Sanford Cluett's process shrinks it without washing, by passing it through a machine that compresses the fibers...