Word: clutter
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...Arbogast and Ross, could produce a canny satire of the format, complete with frothing DJs, helicopter traffic reports, gag commercials aimed at teens who feel excluded because they don't have zits ("Pimple-On! Adds blotches and blemishes to the clearest of skin!") and, amid all the aural clutter, an occasional song. It would last about four seconds before the DJ ramped up his rant...
...embraced the concept of the program.") There are longer-term pressures at work too. Digital video recorders like TiVo are making it easier for viewers to zap past ads. Commercial breaks--16 minutes or so of every TV hour--have stretched the limits of viewer tolerance. And this "clutter," plus the metastasizing of ads to benches, bananas and buses, makes it hard for a commercial message to stand out. "Commercial TV makes all its money from advertising," says Burnett. "You'd better make [advertisers] feel they're selling product, or they're going to find new places to advertise." Integrating...
...Ambient's growth has taken off as "advertisers became increasingly aware that their big media budgets were not working," says Jessica Hatfield, The Media Vehicle's ceo. Observes Cabvision's Jon Marquis, who puts interactive TVs in cabs: "Advertisers see ambient as a way to cut through the clutter while doing something creative. It works because people appreciate the novelty factor and ingenuity...
...exists for oil and gas, is the eventual solution. But even without a grand plan to support that aim, moves are afoot to tinker with the existing situation. By next year, large regional transmission organizations (RTOS) will be in place across North America to remove some of the jurisdictional clutter. "Right now, if you want to ship power from El Paso [Texas] to B.C., you have to settle 10 or 12 different contracts," says Dennis Eyre, executive director of the Western Systems Coordinating Council in Salt Lake City, Utah, an organization that groups producers and suppliers in 14 Western states...
...There was limited response to my e-mails before Shira's death, and all they said was that they were looking into it and there was pedestrian sign clutter on Mass Ave.," Chopra says...