Word: cmc
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Dates: during 1980-1989
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...channels will try to compete with MTV by aiming at a broader audience. MTV plays mostly hard rock that appeals to a viewership whose ages range from about twelve to 34. DMN and CMC will serve up a wider spectrum of music, from jazz to country, for an audience in the 25-to-49 category. The channels will adjust the hardness quotient of the programming throughout each 24-hour cycle, playing easy-on-the-ears music during the day and funkier fare for after-school hours and late at night. The newcomers, though, will have to share this concept...
...Atlanta-based Turner may have employed tough tactics of his own. He revealed his idea for CMC only one day before MTV was planning to make its initial public offering of 5.1 million shares. The company had hoped investors would pay up to $18 a share for the stock. Possibly spooked by Turner's musings, they paid only $15, which cost MTV some $15 million. Turner's company claims that the timing of the announcement was a coincidence...