Word: cnbc
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...bombastic host of CNBC's Mad Money is not known for understatement. His wild on-air rant in August about Fed Chairman Ben Bernanke became a YouTube favorite. So it's hardly surprising that this book makes Cramer-sized claims about who can become wealthy: "I don't care if you don't have two cents to your name or if you owe thousands of dollars in credit-card debt." But he displays surprising earnestness in showing readers how to beat the market by saving steadily and studying...
...watch CNBC, you know that these are not happy times for American homeowners. U.S. home prices just fell for the first time in 16 years, new condos are languishing in former hot spots like Florida, and the subprime-lending fiasco threatens to drag down the wider economy...
...listen to CNBC? Turn the dial a few notches to HGTV, and the housing boom has never been boomier. HGTV, the homespun redoubt of gardening and glue-gun projects that became a cable hit in the post-9/11 cocooning era, is now dominated by what it calls "Property Buzz" shows: series about buying and selling homes, which now make up six of the channel's 10 highest-rated shows. Shows like Secrets That Sell!, Designed to Sell, Bought & Sold, Get It Sold--notice a pattern?--offer a guide to tapping, Jed Clampett--style, the gusher of wealth sitting under...
...Like CNBC, HGTV is a creature of a certain economic heyday (the early aughts housing boom, as opposed to the late-'90s NASDAQ bubble) that has had to adjust to tough times, in this case by offering escapism that turns head-on into the very thing people want to escape from. (Just as, after 9/11, terrorism became all the rage in pop culture...
Epperson, a correspondent for CNBC, is the author of The Big Payoff: 8 Steps Couples Can Take to Make the Most of Their Money--And Live Richly Ever After (Collins...