Word: co-author
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...When you touch something, you instantly feel more of a connection to it," says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. "That connection stirs up an emotional reaction - 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched...
...scholar - to run the Office of Information and Regulatory Affairs, the obscure but influential corner of the Office of Management and Budget where federal regulations are reviewed and rewritten. "Cass is one of the people in the Administration he knows best," says Thaler, the founder of behavioral economics and co-author of Nudge. "He knew what he was doing when he gave Cass that job." (See who's who in Obama's White House...
...Socially, that [disagreement] can be very threatening," says study co-author Katie Liljenquist of Brigham Young. "These folks are then driven to say, 'Something more is going on here; let's figure out what's at the root of our disagreement.' " The result: the whole group analyzed the data more thoroughly and considered ideas they might otherwise have ignored. (See pictures of life inside the Googleplex...
What's driving the denomination effect? First off, some consumers see large bills as more sacrosanct than a bunch of chump change. "People tend to overvalue bigger bills," says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author of the study. "There's a psychological cost associated with spending a $100 bill that's not there with spending smaller bills." We tend to isolate the cash in our minds. Each $20 is a separate, less valuable entity than that single $100 bill. So it's easier to part...
...over 100 infants needed more than two before age 3. There may have been something unusual about this population of children that made them vulnerable to learning problems and required them to undergo surgery and anesthesia. "The data we have are very preliminary," says Dr. Randall Flick, Wilder's co-author at the Mayo Clinic. "It really doesn't prompt me or any of my colleagues to say we should change the way we practice...