Word: co
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Dates: during 1950-1959
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AMERICAN EXPRESS CO., fast moving into credit-card business, has picked up the 45,000-member Gourmet Guest Club, is dickering to get Esquire Club's 100,000 members...
...thing that holds up orders is a tug of war between toolmakers and their customers over price. Since the last general rises in 1956, makers have not changed listed prices. But a lot of secret deals are being made. Said Greenlee Brothers & Co. of Rockford, Ill. (metal and wood working tools): "In the last few weeks we've had more inquiries about orders than in the previous five months. From all the haggling over price, obviously prices are being shaved all around...
...million worth of new bonds scheduled for offering within the next three weeks. The market was so saturated that Standard Oil of California decided to withdraw a planned $150 million offering because the underwriters' suggested price was too high. A $20 million issue by Pacific Power & Light Co. was tough to sell even with a yield of 4.35%. Moreover, when two syndicates that had been supporting the AA-rated issues of Illinois Power Co. and Niagara Mohawk Power Corp. withdrew their support, the bonds immediately dropped a point or two, and still had trouble finding buyers. Halsey, Stuart & Co...
...success of the campaigns is amply demonstrated by the fact that grocery sales are still soaring. Last week the Great Atlantic & Pacific Tea Co. reported record sales and profits for the seventh year in a row. As one West Coast adman says, "Mrs. America doesn't just buy what she needs; she buys what she wants...
Giveaway games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine...