Word: co
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Dates: during 1950-1959
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Married. Corinne Robinson Alsop, 69, mother of the New York Herald Tribune's globetrotting columnists Joseph and Stewart Alsop, niece of the late President Theodore Roosevelt; and Francis W. Cole, 72, onetime (1945-55) board chairman of Hartford, Conn.'s Travelers Insurance Co.; both for the second time; in Collinsville, Conn...
...largest consultant in the business, Chicago's George S. May Co. (1955 billings: $9.300,000), recruits its "experts" through want ads, and woos worried businessmen with a pitch something like this: "We'll come in and tell you what's wrong with your business for $100." Once in, May's "actioneers" get to work "opening the job," and sell the client-who falls into one of 49 types ("Penny Pincher, Stone Face, the Playboy, the Boor, the Weakling")-a long service which often costs thousands...
...Lawyer George Alpert took over the ailing New Haven Railroad, his first move was to call in a management consultant. As soon as Joseph Grazier became president of American Radiator & Standard Sanitary, he sent for a consultant. While Dwight Eisenhower was campaigning in 1952, businessmen backers called in McKinsey & Co. (TIME, Jan. 12,1953), to determine the 250 top policymaking jobs through which the Republicans could make their policies felt...
Once, consultants were little more than efficiency experts with a fancier title. Today the management consultant tries to be a hired superman: a co-strategist, talent scout, policy adviser, hatchet man (to chop down executive deadwood), naysayer and new-business finder. In the postwar boom the consultant business (2,000 firms grossing more than $400 million annually) has grown faster than ever, as industrialists, facing the largest opportunities (and pitfalls) in history, have looked for experienced guides for mergers and for diversification...
...Soft drinks in aerosol pressure cans (American Can Co.), which squirt out when the cap is pressed...