Word: co
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Dates: during 1960-1969
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...expanding both pictorially and geographically. Check printers are turning out two-color "personality extension" checks that are supposed to give the account holder a choice of self-images: an American eagle for the patriot, cupids for the romantic, geometric patterns for orderly types. Manhattan's Irving Trust Co., Detroit's Bank of the Commonwealth and about 300 other banks now offer two-color checks decorated with hearts, psychedelic designs and even the peace symbol...
...business has been having more than its share of difficulties with Latin America lately. Peru expropriated the U.S.-owned International Petroleum Co., Mexico forced subsidiaries of U.S. mining companies to admit local partners, and 21 Latin American governments complained to President Nixon that U.S. business repatriates more in profits from their continent than it invests. Now Chileans are demanding majority ownership and a larger share of the profits from their huge copper industry, which is dominated by two U.S. companies-Anaconda and Kennecott. Chilean mines produced 741,000 tons of copper last year, about a sixth of the non-Communist...
...white agency. In the past three years, the rise of black consciousness has turned his color into an asset. His agency now bills an estimated $1.5 million a year from accounts that include Kent, Newport and True cigarettes, Wayne-Gossard Corp. and the Joe Louis Milk Co. His ads are characterized by what he calls "a pride in being black." One magazine layout for Afro-Sheen, a hair preparation that is supposed to enhance the natural, curly look, carries the headline: "A beautiful new product for a beautiful new people." That is quite a change from the wording of older...
...same sense of black pride is found in the slogans of Howard Sanders, a former radio executive who opened his own agency on Madison Avenue in 1966 and now bills $1.5 million. His frank approach is illustrated by a campaign to present R. J. Reynolds Tobacco Co. to the black community. One picture shows a Negro in a white shirt and necktie adjusting a complex piece of laboratory equipment. The caption: "What's Franklin Weaver doing in our chemical plant if he's not there to sweep?" It would be difficult for a white agency...
...Francisco's I. Magnin & Co. literally goes to great lengths to please women who are partial to its high fashion and unperturbed about the tall prices that go with it. For favored customers who are far from its 21 stores in the West, Magnin offers to fly a fitter, a salesperson and a collection of the latest styles anywhere in the U.S., free of charge. Such excursions often produce orders...