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...local - beech, ash, oak, alder and willow, among others - but the money behind them isn't. Green-minded airline passengers from as far away as the U.S. and New Zealand are stumping up $20 per plant, hoping the trees will absorb from the atmosphere an amount of carbon dioxide (CO2) equivalent to their share spewed out during a flight. To Ru Hartwell, project director of Treeflights.com, which offers the service, it's a "self-imposed green tax - something altruistic for the planet...

Author: /time Magazine | Title: Lost in the Forest | 1/9/2007 | See Source »

...model is the efficiency Toyota brings to all aspects of its business, the result of a corporate philosophy that strives to exterminate waste. Today Toyota can use a single production line to make multiple vehicle types, which has helped it reduce energy use in manufacturing 30% since 2000. CO2 emissions per car are down as well, and the company has set a goal of reducing emissions worldwide in 2010 by 20% from 2001 levels. Although no one would mistake Toyota's buttoned-up leaders for Ben and Jerry, the company's green policies make its flailing American competitors look like...

Author: /time Magazine | Title: How Business Saw the Light | 1/5/2007 | See Source »

...Manav Saxena Iowa City, Iowa, U.S. Global Warning? Re "Warming to a global theme" [Nov. 13]: Climate change has been occurring since the beginning of Planet Earth, and it will continue to do so. It is ridiculous to assume that global climate can be controlled by more or less CO2 emissions. It seems that many people have forgotten that CO2 is a basic need for the earth's vegetation. More CO2 increases plant growth and harvests. The fight against carbon emissions and climate change is nothing but ideological and political hype. This will become apparent when the next and inevitable...

Author: /time Magazine | Title: Outstanding European Individuals | 11/28/2006 | See Source »

Electric power companies want clear direction from Washington on carbon emissions. Duke Energy, the third largest emitter of CO2 among the nation's electric plants, faces a Supreme Court hearing this fall over its failure to install up-to-date pollution controls during refurbishment of coal-fired plants. But at the same time, chief executive Jim Rogers has been vocal in calling for "mandatory, market-based and economy-wide legislation at the federal level to address the carbon issue" sooner rather than later. "What we need now is to understand what the rules are going to be. Only then will...

Author: /time Magazine | Title: Is Coal Golden? | 10/2/2006 | See Source »

...inaction would bring far worse economic consequences. If developed nations do not begin to cut greenhouse-gas emissions soon, the economic cost of global warming could amount to 20% of world gdp. A key part of the report calls on corporations around the world to cut back on their CO2 output. Now, as those companies try to address the bottom-line implications of carbon risk, they are looking for leadership from the insurance industry. What's the relationship between the insurance business and global warming? Think of it as the canary in the corporate mine. Insurance companies' fortunes are directly...

Author: /time Magazine | Title: A Changing Climate | 9/26/2006 | See Source »

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