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Owned and run by L.A. natives Natasha Case and Freya Estreller, Coolhaus debuted at the Coachella music festival near Palm Springs in April, with an initial investment of $15,000. That first weekend, the business broke even. By June, it was operating in the black. "It's very profitable," says Case, who received her master's degree in architecture from UCLA last year. "It's almost better than architecture." (Read TIME'S 1981 cover story on ice cream...

Author: /time Magazine | Title: A Cool Way to Make Architecture Pay: Ice Cream! | 8/12/2009 | See Source »

...almost half a century later, American adults are going to theaters to see new X-Men, G.I. Joe and Star Trek movies, Paul McCartney was the headliner at this year's Coachella music festival, and a new George Harrison album has just been released. At home I wear jeans and sneakers, like most other grownups, and for my birthday I got a new iPhone. Computers and GPS devices are what we have today instead of Etch A Sketches and Erector Sets and Morse-code telegraph kits. Adults of my parents' generation did not bicycle, roller-skate, or play army; adults...

Author: /time Magazine | Title: Boomers: Older and Maybe, Finally Wiser | 8/5/2009 | See Source »

...British goth rockers The Mission.The United States is relatively new territory for ATP, and its only previous stateside incursions were held in Los Angeles. Still, Hogan is confident that ATP NY will stand out among American music festivals. The festival is only selling about 2,800 tickets; by comparison, Coachella Music Festival in Indio, CA has over 60,000 attendees. Hogan also explained that ATP tries not to completely rely on advertising. “Some of the bigger festivals here really seem to be striving on sponsorships,” he says...

Author: By Jeffrey W. Feldman, CRIMSON STAFF WRITER | Title: NY Festival Invites Bands and Celebrities to Curate | 9/19/2008 | See Source »

...doing much work at the Democratic Convention, but I'm hearing a lot of great music. Forget Bonnaroo, CMJ and Coachella: all the cool bands are in Denver this week, and almost all of them are playing for free. The Democrats may struggle with party unity, but they don't seem to have any trouble putting a festival together...

Author: /time Magazine | Title: The iTunes Primary: No Contest | 8/28/2008 | See Source »

...Amazon. Their label expects sales of the album to triple in the next week. The pair is gearing up for a U.S. tour: Instead of the 75-seat clubs and bars The Swell Season played last year, they'll be headlining venues like Radio City Music Hall and the Coachella Music Festival. There was one other blessing the film wrought - Hansard and Irglova fell in love while promoting Once last spring...

Author: /time Magazine | Title: The Once Juggernaut: Rising Quickly | 2/27/2008 | See Source »

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