Word: coachella
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Dates: during 1950-1959
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...after a luncheon chat with Italy's visiting Prime Minister Antonio Segni, Ike hopped 2,200 miles in his Boeing 707 jet to Palm Springs, Southern California's sunny sandbox. Self-prescribed for a cold he had caught in Scotland: eight lazy days in dry, hot Coachella Valley, at the comfortable La Quinta home of George E. Allen, professional pal of Presidents from F.D.R. to Harry Truman...
...morning sun beat down as the trim platinum blonde swung purposefully down the front walk of a luxurious ranch home in California's Coachella Valley, and, amidst a nervous flurry of hired help, stepped into a waiting air-conditioned Oldsmobile. She wheeled the Olds out past Mexican gardeners grooming the ranch-house lawn, and on the open road quickly pushed up to 80 m.p.h. In five minutes she was at the aptly named Thermal airport, where a sleek Lockheed Lodestar sat warmed up and ready for flight. She fastened herself expertly into the pilot's seat; seconds later...
...sprawling California 29th congressional district that they are fighting for. The 2gth, undisputed preserve of G.O.P. Congressman John Phillips until he announced his retirement last November, spreads across 11,000 violently contrasting square miles. It includes the lush irrigated ranches (cotton, fancy vegetables, dates) of the Imperial, Coachella and Palo Verde valleys and Marslike desert mountains and flats. It in cludes the onetime citrus wonderland of Riverside County, now being turned into a thriving business area by the overflow of Los Angeles-bound migrants...
Together, California's Imperial and Coachella Valleys form one of the wonders of the New World. Stretching from the Mexican border to the outskirts of Los Angeles, the area is a lush, natural hothouse, larger than the state of Delaware and yielding as many as three crops a year ("You plant the seeds," a local saying goes, "and jump out of the way"). Within 50 years the valleys have been changed from sun-cracked desert (summer temperatures range from 100° F. to 120° F.) into one of the biggest irrigated regions on earth...
Last November, when Republican John Phillips announced that he would give up his seat in Congress as the Representative of California's 2gth District (the Imperial and Coachella Valleys and surrounding wasteland), Jackie instantly tossed her Lilly Dache bonnet in the ring (TIME, Nov. 14). It was no feminine caprice: Jackie Cochran has long had a hankering to go to Congress, and, unlike many of the big landowners in the Imperial Valley (40% of the land is held by absentee owners), she has spent a great deal of the past 20 years personally operating the 600-acre Odium ranch...