Word: coal
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Dates: during 2000-2009
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...annual rate (emissions would rise 40% if left unchecked). GE will issue annual "citizenship" reports on its environmental progress. With a new ad campaign and new slogan, "ecomagination," Immelt seems intent on shedding Welch's combative stance on environmental issues. One TV ad shows alluring young women in a coal mine. Even a dirty fossil fuel, the ad suggests, can be sexy if cleaned up the GE way. "When it comes to energy efficiency, environmental technology, water solutions, I want to lead forever," says Immelt, who at 49 will probably run GE for many more years...
...years running --to the tune of $25 billion in 2004 alone."We don't think the technology for renewables--whether solar or biomass--can support a profitable business," says Stuewer. Electricity generated by solar, she notes, is five times as expensive (for now) as that produced by gas or coal. Exxon is investing in Stanford's Global Climate and Energy Project, she says, to develop breakthroughs in solar, biofuel, hydrogen and even coal technologies that could be offered cheaply and profitably to developing countries, whose growing economies will require increasing fuel in the future...
Peter O'Toole has faced down some acting challenges in his day. (Lawrence of Arabia springs to mind.) But the movie he is making now is particularly treacherous. "What's the old cliché?" he asks. "Don't act with children and dogs? Well, try children, dogs, horses and hounds, coal miners, a motor car formerly the property of the late George Raft, and a fox. Try acting with that lot, which I did the other day. Verrrrry tricky." O'Toole, 72, knew when he signed up for the remake of Lassie that there would be a collie, a massive hunt...
...trained, and you think, Well, no, not a fox. So when you see a fox run and stop exactly where you've told it to stop, you go, For f____'s sake, that is amazing." O'Toole, as the imperious duke who buys Lassie from a struggling coal-mining family and takes the dog away to his Scottish manse, is not as easy to control, but he is a significantly better quote. With little prompting, he tells stories about growing up near the Yorkshire Dales ("We used to pee at the junction of the Ribble and Aire rivers...
...people try to make him be what they want him to be." But the remarkable thing about Lincoln is that he is still remaking people himself. Take Jimmie Ray Rubin of Prosperity, W.Va. The 12th of 14 children, Rubin was born 73 years ago in a coal camp in nearby Lillybrook. He worked at a Laundromat and a newspaper to put himself through local colleges and eventually became a social worker. A veteran, Rubin also became commander of his American Legion post and a vets' advocate in Charleston, the state capital...