Word: coast-to-coast
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...customer explaining the rules of each new game. Adding to the attendants' frustration, many drivers have taken to driving into station after station for a token gallon of gas while picking up more game chances. "America's service stations stand in danger of becoming one enormous coast-to-coast casino," warns E. D. Brockett, chairman of Gulf Oil Corp., one of the few major oil companies to abstain from the games. "Costs will rise and service will suffer," says Brockett, who foresees the day when motorists will say, "Fill her up, check the oil, and where...
...have triggered the trend; the hippies may be making a scissorless, combless and soapless travesty of it. But long hair has outgrown its parameters, traditionally described by the rebelliousness of youth and the self-consciousness of show business. It has become grey, middleaged, ubiquitous and eminently respectable, a coast-to-coast phenomenon that has infiltrated even the U.S. Army, that last bastion of the butch. Last March at Fort Ord, Calif., by command of the commanding officer, the compulsory 30-second scalp job for all recruits was succeeded by a permissive repertory of six hair styles...
...Knopf, has directed the University of Chicago Press since 1954, made it into the most efficient academic press in the U.S. He has led the drive to provide author-professors with better editing as well as better contracts and royalties. Shugg has also installed computer billing and full-time coast-to-coast salesmen, written eyecatching ads that are more seductive than sedate. Although most university presses fail to turn a profit, the Chicago Press has made $500,000 in the past ten years...
...come into being in 1924 than the Washburn Crosby Co., General Mills's onetime parent company, bought into a local radio station, used it to advertise its new product. The cereal was promoted by one of radio's first singing commercials ("Have you tried Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with such prizes as Explorer Telescopes. Soon after the company began sponsoring "Jack Armstrong, All-American Boy" in the 1930s, Wheaties became "the breakfast of champions...
Bird forecasting has now been established permanently at Cold Lake, and is being tried experimentally at bases in Toronto and London, Ont. Before long, Kuhring hopes, Canada will be equipped with a coast-to-coast network of forecast stations that can follow and predict the routes of flocks all the way from their nesting grounds in the North to the U.S. border, giving aircraft ample warning of the approach of the feathered hazard...