Word: coast-to-coast
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When P.I.E.'s routes are spliced to Keeshin's, P.I.E. will have a 24,000-mile coast-to-coast truck network, winding through 23 states and the District of Columbia. By running Keeshin's routes with P.I.E. efficiency, Humphries & Johnson think they can truck freight from coast to coast in 9off sleep with coffee. A P.I.E. run from Oakland to Chicago uses a relay team of ten men, one for each section of the route which twists up the gear-grinding slopes of the Rockies and through the Midwest plains to the East...
...widest range the "talking drums" can cover is 10 or 15 miles, less than a quarter of the present unrelayed TV transmission range. Language differences bar relay coast-to-coast hookups. Most drums can send only cut & dried messages, like those which Western Union puts out for unimaginative U.S. customers. The drum service is usually person-to-person, and each member of the tribe has his drumbeat code name, e.g.: "Even if you dress up finely, love is the only thing," or, "Don't go where the lucky fellows are taking women along lest you get into...
Originally CBS had offered to broadcast Smoker entertainment over a coast-to-coast network. This would have provided the necessary publicity which entertainers tentatively scheduled for the Smoker program demanded...
...Union, Seattle's tough, pale-eyed Dave Beck has been remolding the A.F.L.'s biggest labor group to suit his fancy. Last week in Manhattan, Beck announced what he proposed to do with his juggernaut when he gets it well-streamlined. He was going to start a coast-to-coast organizing roundup that would make other labor-recruiting drives look like ballet tryouts...
Elizabeth Firestone, 25, an ambitious young musician who wants some day to write musical comedies, took a big step in the right direction. Over a coast-to-coast radio hookup for The Voice of Firestone-sponsored by the rubber company that her grandfather Harvey founded-she played one of her own piano concertos. The audience thought it sounded fine...