Word: coast-to-coast
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...Hollywood does not believe that it can. Nevertheless Hollywood is taking no chances. Its radio expenditures to date are only a fraction of its total advertising budget, but they are rising. Five months ago Metro-Goldwyn-Mayer bought five minutes five days a week on Blue Network-the first coast-to-coast movie commercial. All major Hollywood studios have vigorous plans for forthcoming radio advertising...
...From 1 o'clock in the afternoon until dinnertime they rehearse everything from Tchaikovsky to Cow-Cow Boogie. Four nights a week they broadcast with such assisting talent as Bing Crosby, Bob Hope, Edgar Bergen, Jack Benny, Dorothy Lamour and Fanny Brice. Their U.S.-sponsored programs, two over coast-to-coast networks, are Thursday's Wings to Victory, Friday's Hello Mom, Saturday's Soldiers with Wings, Sunday's Wings over the West Coast...
Food Administrator Claude Wickard picked a logical but startling time. Right after dinner last Sunday night, when well-stuffed U.S. citizens were ready to tune in on their favorite comedians, he went on a coast-to-coast radio hookup to spread the worst food news yet: hard & fast rationing of canned, dried and frozen fruits and vegetables...
...Townhall of the Air, featuring four Harvard speakers and Kirtley F. Mather, professor of Geology, as moderator, will originate from Sander Theater on September 10 and broadcast over a coast-to-coast hookup...
Slowly The Bottle began to win out over The Profile; even what Barry more called "the left, or money-making side of my face" stopped throwing women into dithers. His last marriage, with Schoolgirl Elaine Barrie (nee Jacobs), was a howling coast-to-coast farce. After their divorce, Barrymore sighingly described his wives as "gallant women...