Word: coast-to-coast
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Radio's coast-to-coast bank-night program, as most U. S. tuners now know well, is Tums' four-month-old Pot o' Gold, which every Tuesday night rings up some U. S. telephone subscriber to offer him $1,000, with no strings or Turns attached...
...Moral Rearmament. He approved it. This surprised only those who think of the Secretary of War as a warlike character. Mr. Woodring is in fact a gentle character who asks only to be left at peace in his job. Said he last week in a speech over a coast-to-coast radio network: "Nations, like men, are their own worst enemies. The menacing might of human selfishness in every country is mankind's chief danger. It is because the war to end selfishness has never been fought that the war to end wars has never been...
About that time broadcasting put on long pants, became a full-fledged business. When Radio Corp. of America organized National Broadcasting Co. in 1926 to give radio its first coast-to-coast hookup, its directors picked Merlin Aylesworth as NBC's first president...
...rally will be broadcast from coast-to-coast over N.B.C.'s Blue Network from 10:30 to 11 o'clock. John Kieran, noted sports editor of the New York Times, will be master of ceremonies. The program will feature musical selections by the bands of both Universities, and the members of the clubs will sing their respective alma maters...
Obstacles. First job of any new network is leasing point-to-point A. T. & T. circuits, which cost basically $8 a mile for a month of 16-hour radio days. A. T. & T. seldom has an oversupply of coast-to-coast circuits. Network men on the outside withheld judgment on TBS's prospects until they could find out: 1) whether TBS could get wire lines; 2) whether the business it had lined up would warrant an annual outlay of $800,000 to $1,000,000 for lines; 3) whether it could keep enough important stations in line...