Word: coasts
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Dates: during 1930-1939
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Sunset's folksy Publisher Lawrence William ("Larry") Lane is now guaranteeing 225,000 a month for 1939, claims a bigger circulation than any other Pacific Coast magazine ever achieved...
Larry Lane visited the Coast as adman for Better Homes and Gardens. He was born in Horton, Kans., had jogged around Minnesota with a horse and buggy selling Keen Kutter knives, got his learning at Drake University. Like many another Coast visitor, Larry Lane saw at once how vastly Far Western modes of living, eating, fun-making differed from those of the rest of the U. S. When he bought Sunset (largely for its established name) in 1928, he determined to publish a magazine capitalizing on the Far West's insularity. His first move was to slash the price...
...equipment was bought by Coast Printing Corp., a recently organized firm which will also do other magazine work while sharing Sunset's new quarters...
Bound together by their common passion for the courage of the gamecock, the coast-to-coast cocking fraternity ranges from millionaires to moochers. Top crust are the socialite members of exclusive cock clubs who hold tournaments on their estates for a pedigreed handful of their friends. Bottom crust are the bands of shady promoters who operate in sinister back-road barnyards or city hideaways- sometimes traveling in a circuit with a portable pit that folds up as simply as a bridge table. But 90% of the U. S. cocking fraternity are plain, everyday citizens...
...dozen copies of the countrywide Bowl fashion, is still the No. 1 post-season game of the U. S. Contrary to popular impression, it is not a contest between the best Western and best Eastern team. It is a contest between the best team of the Pacific Coast Conference and any other team in the country that the Conference's choice chooses to invite. Last week when Southern California trounced the University of California at Los Angeles, 42-to-7, it finished its Conference season in a dead heat with the University of California-six victories and one defeat...