Word: coasts
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...become the symbol of success for China's new middle class. Sales rose 66% last year, to an estimated $300 million, and Nike is opening an average of 1.5 new stores a day in China. Yes, a day. The goal is to migrate inland from China's richer east-coast towns in time for the outpouring of interest in sports that will accompany the 2008 Summer Olympics in Beijing. How did Nike build such a booming business? For starters, the company promoted the right sports and launched a series of inspired ad campaigns. But the story of how Nike cracked...
Smith’s discography’s slow movement towards over-production (or perhaps, brilliantly, production) which reached its peak with Figure 8 has been tempered here, and the results are sparkling. Songs like the opening “Coast to Coast” and “Don’t Go Down” are built on spines of distorted guitars and compressed, reverb-drenched drums and resonate with the album’s recurring sense of space and expansion, which, though in stark contrast to the linen-closet intimacy of his earlier releases, still make...
...Some junk needs to be handled delicately, which doesn't routinely happen in India. The coast of Gujarat state in western India is the world's biggest naval graveyard, but many of the ships have specialized in carrying poisonous materials. According to the government, about 12,500 tons of toxic waste end up in the Arabian Sea each year. In the past few years, India has insourced the disposal of old computers, which contain lead, arsenic, cadmium and bromides. The country is also the biggest single importer of mercury-contaminated industrial waste...
Completing 22 of his 37 passes for 206 yards—an average of 9.4 yards per catch—Fitzpatrick transformed coach Tim Murphy’s pro-set into something vaguely resembling a Harvard version of the west coast offense...
...real gift for connecting centuries-old developments in American life to the endlessly evolving postures we call "hip." In the sensual ecstasies of Walt Whitman and the individualism of Ralph Waldo Emerson he finds hip's literary underpinnings. He maps the spiritual connections between the bleak machismo of West Coast--detective fiction and the desperado postures of L.A. gangsta rap. He points out the lines that connect hip-hop, with its audience of white suburban boys, to 19th century minstrel shows, in which whites in blackface strutted racial clichs before applauding white ticket buyers...