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Advertisers have already put the idea into practice. This March, the retired space station Mir was set to crash into the Pacific Ocean near the Australian coast. Taco Bell floated a 100-square-meter target near the crash site, and guaranteed, if the station hit the target, a free taco for all 280 millions Americans...

Author: By Matthew F. Quirk, CRIMSON STAFF WRITER | Title: The Spectacular Mr. Novak | 5/3/2001 | See Source »

Head of a West Coast investment company, the former owner of the Seattle Mariners raised millions for Bush...

Author: /time Magazine | Title: Milestones: Greetings From | 4/30/2001 | See Source »

...girls in dresses or skirts and freshly laundered shirts sat chatting on two wooden benches in front of the building. Next to them a young man held a laminated charter of "rules" for hiring the girls. "I don't recognize this as African," says Constance Yai, a former Ivory Coast minister of family and social affairs who is now president of the private Ivorian Association for Women's Rights. "It's commerce pure and simple...

Author: /time Magazine | Title: An Awful Human Trade | 4/30/2001 | See Source »

West African countries are taking steps to stop the trade. Most have signed the International Labour Organization's Convention 182 against the Worst Forms of Child Labour, which went into effect last November. Last year Ivory Coast and Mali agreed to crack down on the trade between the two countries and announced a range of rehabilitation efforts to help children who return home. But the region's porous borders and ill-equipped police forces make it easy for smuggling to continue. Yai says it's time for West Africa to get tough: "Are you going to tell me that...

Author: /time Magazine | Title: An Awful Human Trade | 4/30/2001 | See Source »

...pity is, it can be done right. Years after the Florida trip, I ventured back onto a sleeper train for a totally different experience: My boyfriend and I booked ourselves onto the Coast Starlight, for a two-day jaunt from San Francisco to Seattle...

Author: /time Magazine | Title: I'd Love to Love Amtrak — But It's Hard | 4/30/2001 | See Source »

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