Word: coated
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...Governor Brown is sincerely interested in people and their activities. He has an instinct for pleasing people even when they realize he is trying to please them. After the time allotted for the visit, the Governor's aide stood up and wordlessly began putting on his coat. "Oh, is it time to leave?" Governor Brown sounded truly disappointed. It was difficult to decide whether the aide's getting up so that the Governor appeared to linger was a gimmick...
Alarmed at growing rumors among undergraduates that Johnson's Glo-Coat Floor Wax will induce mystic visions if it is heated and its fumes inhaled, Dana Farns worth and Dean Monro issue a stern warning against "this new form of sin." The Postmaster-General announces the discontinuation of the ZIP code system "because our own employees cannot learn it." Bell Telephone, having just completed the nationwide substitution of ZIP codes for area codes is reported annoyed" but says it is confident its employees can learn five simple numbers...
...income, which climbed 5% to $463 billion. He scattered his money in every direction. Typical of the mood was the budget year of Mrs. Flora Binder, a Sherman Oaks, Calif., housewife; in her household, it seemed a good year to put on a new roof, to apply a new coat of paint to the house, to buy a garbage-disposal unit, to refurnish the living room and to replace the TV set with a newer model. Consumers have become so casual about outlays that used to call for a family council that Miss Sadie Zlotkin, a temporarily unemployed coat stitcher...
More Sophisticated. Everyone wants something better than he did last year -the phenomenon known to merchants as trading up. "The woman who two years ago would look at a sale coat at $20 now wants a $50 coat," says Winston-Salem, N.C., Store Manager Fred Moser. President Edwin K. Hoffman of Cleveland's Higbee Co. finds that he is dealing with "a more sophisticated public. They know what they want, and they want the best." The frill kick embarrassed the usually knowledgeable marketing experts at Chevrolet this fall. They recommended dropping two extra-cost sports models from the Chevy...
...lenders to the great. Jakob's loans helped France conquer Algeria. From Vienna, Brother Salomon raised millions for the Habsburgs, who-after some hard prompting at a highly anti-Semitic court-in 1822 rewarded the Rothschilds and all their descendants with the title of baron and their noble coat of arms. From Naples, Brother Kalmann floated huge loans for the Papal States and the King of Naples by placing them with the other Rothschilds...