Word: coated
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...What a swinging world it is," chirruped London's Sunday Mirror. After changing its name from the Sunday Pictorial to the Sunday Mirror, putting on a fresh coat of makeup and dedicating itself to becoming the paper for "more SIGNIFICANT weekend reading," the Mirror claimed an immediate, thumping circulation increase of 150,000. Said Editorial Director Hugh Cudlipp, 49: "The intention of the Sunday Mirror is to try to reflect more accurately the disturbing thoughts in the minds of people...
...longer piece is a poignant comedy called The Conclusion. Amulya (Soumitra Chatterjee), a young student decked out in all the trappings of intellectual dandyism-city shirt and coat, Argyle socks, polished shoes-comes home from college and marries trouble wrapped in a sari: an underprivileged tomboy, nicknamed Puglee, with a laughing face and eyes like a temple deity. Amulya's mother is horrified, and Puglee, still a child, is rebellious...
...young minister, and on the young counsellor-at-law. You see the little lines of cleavage running through the character, the tricks of thought, the prejudices, the ways of the 'shops,' in a word, from which the man can by-and-by no more escape than his coat-sleeve can suddenly fall into a new seat of folds.... We must make automatic and habitual, as early as possible, as many useful actions as we can, . . . for in most of us, by the age of thirty, the character has set like plaster and will never soften again...
...white-sneakered, to the top spiral of the Guggenheim Museum. Low-voiced and appreciative, they stand there taking notes for essays on an enormous painting that has an all-over pattern of gooey brown and a row of real, 3-in. buttons running down the middle. It is called Coat. The girls do not laugh. Coat is pop art. And pop art, much as it may outrage Pop, not to mention Grandpop, is the biggest fad since art belonged to Dada. Symposiums discuss it; art magazines debate it; galleries compete for it. Collectors, uncertain of their own taste, find...
...finally builds a better mouse trap (see MODERN LIVING) had better be ready to pack it in polyethylene, coat it with form-fitting plastic, ship it off in a fiber can, cram it into a tube or sell it in a tab-opening bottle. Otherwise, the world will no longer beat a path to his door. Attention-getting packaging is the U.S. businessman's new preoccupation. Last week in Chicago the American Management Association's 32nd annual packaging exposition drew 440 exhibitors and 35,000 visitors-triple the attendance of four years ago-to pay homage before piles...