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...coat & suit business," said Adolph Schuman, "you either got to think or die." As president of San Francisco's Lilli Ann Corp., 43-year-old Cloak & Suiter Schuman has done plenty of thinking and thus his company is in the best of corporate health. Starting out 18 years ago with $2,000 borrowed from a bank, he has built up his clothing company (named after his wife) to the point where it grossed $7,100,000 last year, selling through 1,400 retail stores. Last week Schuman showed off the results of some of his thinking: he opened...

Author: /time Magazine | Title: FASHION: The Schuman Plan | 5/25/1953 | See Source »

Dear Time-Reader TIME Senior Editor Jack Tibby said recently of TIME'S Medicine section: "Here is the running story of one of the most fascinating and active frontiers of all technology-microscope and white coat division . . . But it is more than just the recorder of advancing medical science. It is the story of people: men, women, children-and doctors...

Author: /time Magazine | Title: A Letter From The Publisher, may 18, 1953 | 5/18/1953 | See Source »

None of the three rich young men really knew whether the empire could be saved. But in a wry twist of the old saw, Henry, the eldest, took off his coat, rolled up his shirtsleeves and decided to try. Was he frightened by the responsibility? Says Henry: "I didn't know enough to be frightened...

Author: /time Magazine | Title: AUTOS: The Rouge & the Black | 5/18/1953 | See Source »

Although the Board will allow exam-bound Radcliffe girls to wear blue jeans, a long coat (length unspecified) must veil such trousers at all times off the Quad bounds. The "long coat" ukase extends to cover so-called Bermuda, or long shorts...

Author: NO WRITER ATTRIBUTED | Title: 'Cliffe Dormitory Presidents Ban Shorts in Quadrangle | 5/14/1953 | See Source »

...America entry, and a church window made of colored paper. The winning float was a 12-ft., papier-mache Statue of Liberty with a flask of plasma in her right hand and a sheaf of bonds under her left arm. One student marcher confessed that his crim son Cossack coat was really a girl's bed jacket, and one of his medals was a high-school prize for oratory...

Author: /time Magazine | Title: IDAHO: The Big Difference | 5/11/1953 | See Source »

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