Word: coattailing
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Three Classes. Drug firms, said Connor, fall into three classes: 1) "creators"; 2) "molecule manipulators" who change basic drugs around but seldom score "home runs"; and 3) "coattail riders." who do no research, wait for a market to develop, then jump...
...Coattail Rider. The secret of M.&M.'s success is that it decided early to tie itself to U.S. industry's flying coattails, and provide the kind of risk-cutting insurance businessmen needed. "Our free economy," says President Smith, "is based on the confidence that comes from insurance. If it weren't for insurance, a man would be mighty reluctant to risk lending a dollar, nobody would be eager to drive a car or build a home...
...weeks ago the main hope of Democrats was that Democratic state and local candidates would pull Stevenson across the line by "reverse coattails." Now some of the state candidates are worrying lest Stevenson drag them backward into defeat. President Eisenhower has long been favored to win re-election-but not by the margins necessary to give coattail-hanging Republicans control of the House and the Senate. Last week the growing possibility of an Eisenhower landslide gave Republicans new hope for winning the desperate congressional struggle...
Multiplied by Five. All last week, as he flailed away at Dwight Eisenhower and the Republicans in campaign speeches in Montana, Idaho, Washington, Oregon and California, Stevenson industriously worked not only to ride the Democratic coattail but to cloak himself from head to foot in the popularity of his party's most attractive public figures. After reaching for Magnuson in Washington, he jumped to the side of Wayne Morse in Oregon. Then in California he multiplied the tactic by importing the services of five silver-tongued, big-name Democratic officeholders-New Jersey's Governor Robert Mey-ner, Pennsylvania...
...traditional in an election year, no coattail will be ignored. At week's end Harry S. Truman poured a little of his hellfire into the farm country of Iowa, and the Democratic National Committee announced that he would campaign (two or three speeches a week) "in his inimitable...