Word: coaxial
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...Bergen outpolled such veteran rivals as the theater's Helen Hayes and the movies' Teresa Wright, an achievement that could be explained only by the fast-developing herd instinct of telefolk that leads them to stick with their own. Polly's reputation has blossomed principally through coaxial cables. Neither Hollywood nor Broadway was impressed with her efforts as singer or actress, but then she signed up for a series of TV commercials for Pepsi-Cola, quickly became known the nation over as the Pepsi Girl. Here and there, now and then, Polly tried dramatic parts...
...schedule. This was not a high school convention, but the tenth annual Emmy ceremonies of the National Academy of Television Arts and Sciences, in which TV's most skilled practitioners hail the past year's best performances. Confessed Danny Thomas, the Hollywood M.C. on a Hollywood-Manhattan coaxial hookup: "They should never have comedians as presenters. Any comic on a dais figures he's got to do four or five minutes or the audience will think he's a bum." Milton Berle, TV's funnyman emeritus, quipped for 90 seconds longer than his allotted seven...
...test is fizzling in Bartlesville, Okla. in major experiment. With subscribers to shows via coaxial cable down from December's 580 to 300, sponsoring Video Independent Theatres will drop prices from $9.50 to $4.95 a month...
From Maine to California, the Republicans last week kicked off their 1958 congressional campaign in a big display of televised speechmaking, with Dwight Eisenhower as the evening's coaxial keynoter. The President flew into Chicago in a snowstorm, sat down to a $100-a-plate dinner (cold roast beef and string beans) with 5,400 Republicans at the huge International Amphitheater. In a twelve-minute address at meal's end, he promised "prompt and effective modernization of our defense organization," urged improved educational and mutual assistance programs, asked an end to partisan bickering over U.S. security. Said...
Sharp Competition. In Tirana, Italy, long mystified by sudden blackouts of local TV sets when good programs were scheduled, police discovered that the coaxial cable was being cut with an ax, finally arrested Movie House Owner Marco Soltoggio...