Word: coaxial
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...stubborn San Franciscans would not be done out of watching their team. More than 10,000 of them deserted the Bay area and followed coaxial cables to television-blessed towns. Pro fans flocked to the saloons and hotel rooms of Chico and Fresno, where they settled for football and a drink. Those with a yen for more extra-athletic excitement went to Reno and the Nevada shore of Lake Tahoe where they could watch the game and get in a little gaming of their...
...will get under way in Washington, B.C. area in next year if District's commissioners approve. Washington Broadcasting Co., operator of station WOL, plans to string coaxial cable along telephone lines, charge subscribers $8 to $10 a month for first-run movies, operas, Broadway plays, sports events. System is same as one tested in Bartlesville, Okla. (TIME, Sept. 16), and company will need 200,000 subscribers to make profit...
...type of commercial well blew in last week. It was the most ambitious test to date of pay-in-the-parlor TV. From the Lyric Theater, a double feature (The Pajama Game and Mississippi Gambler) flashed from noon to midnight into 300 living rooms via coaxial cable, thus presumably avoiding FCC supervision...
...Bartlesville scheme neatly bypasses FCC because, instead of the public air, it will use coaxial cable strung on telephone poles to link each set with the broadcast. And instead of alienating the local movie exhibitors, it has enlisted them as partners. The idea originated with Philadelphia's Jerrold Electronics Corp., which pioneered in wiring community antenna systems for towns too remote for ordinary TV signals. The company set out to persuade movie exhibitors that it would "give them a chance to get into the home and compete with TV on its own battleground." The idea appealed to Video Independent...
...stations. Explains Jerrold President Milton J. Shapp: "We wanted to compete with TV rather than come in on the fringe of TV reception." Estimated cost of wiring Bartlesville: $350,000. For the subscriber the monthly $9.50 charge will also cover the cost of connecting a lead-in from the coaxial cable to an unused channel...