Word: cobalt
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Brooks, who's producing the movie, is less restrained. "I had no idea," he says. "They're like the cobalt bomb! If you take two elements and you put them together, sometimes they generate something that is way beyond their individual strengths...
...sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff. The new eau de electronics, named Intimate Blue to evoke Samsung's cobalt blue logo, is part of a drive by the Korean giant to develop a sensory identity, including a new signature sound, a string of cheery notes. "It's all about subliminal experience," says Paul Kim, a marketing manager at Samsung Electronics America...
...jaunty lick or two of carmine reflection--that at first one does not mark the skill that went into it, the power of epigrammatic observation implicit in Homer's ability to convey the milky blue water over a Florida sand bottom in two washes of cerulean and cobalt. One knows how little time it took to see and how little to do; but one senses the years of self-critical practice behind it. No wonder Homer is the despair of every amateur. --By Robert Hughes
Pretty soon the sun, an orange gob, slid down the cobalt sky, and the field lights came on. Slab-sided referees took their positions. The combatants appeared, 17-year-old Texans big around as the bole of a sequoia born when the local mail came by Pony Express. The Midland band played Dixie. Young drill teams strutted: the dancers had the tendony legs of Appaloosas--and orthodontia that cost the earth. A student gave the prayer over the loudspeaker: "Thanks for getting us here O.K., Lord, and I just pray you let the boys play without any harm to anyone...
What's the capital of Cameroon? How about the atomic weight of cobalt? Do they call it "football" or "soccer" in South America? Help is as close as your mobile phone: just dial 63336 in Britain, type in your query as a text message and for $1.80 a new company called AQA will text you back your answer...