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Word: cobra (lookup in dictionary) (lookup stats)
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...example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India...

Author: /time Magazine | Title: India: Hey, Big Spenders | 8/25/2003 | See Source »

...example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India...

Author: /time Magazine | Title: Hey, Big Spenders | 8/25/2003 | See Source »

...Russell's phone rang. The informant had spotted the target; the operation was a go. "I wanna get this bastard who's been attacking my men," Russell said as the convoy pulled out and headed to a flophouse in town where the Fedayeen commander was lodging. Russell's Cobra Company stormed the three-story building, netting 38 workers from out of town and their man--a provincial Fedayeen organizer nicknamed Sami "The Rock." Task Force 20, operating south of Tikrit, nabbed two more "high level" resistance leaders on the same night. Said Russell after the raid: "The source came through...

Author: /time Magazine | Title: The War's New Front | 8/18/2003 | See Source »

...burned that virtually all the trees died. Around 65%, however, experienced fires of light and moderate severity, while some 20% escaped unscathed. Seed from areas where vegetation survived is already drifting into areas where vegetation was lost, and many important species--knobcone pine trees, flowering kalmiopsis bushes and carnivorous cobra lilies--are taking root in the ashes. "This is not a catastrophe," says World Wildlife Fund ecologist Dominick DellaSala, "but a process that drives biodiversity...

Author: /time Magazine | Title: Fireproofing The Forests | 8/18/2003 | See Source »

...cooking smells, mired in the traffic jams and entangled in the bare limbs of the sex workers of Bangkok. Not that the novel is slow going. Bangkok 8 goes from 0 to 60 in about 10 pages, where 60 is a cop dying after he gets bitten by a cobra. Bitten in the eyeball. By a cobra that's high on meth...

Author: /time Magazine | Title: If You Read Only One Mystery Novel This Summer... | 8/11/2003 | See Source »

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