Word: cobra
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...example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India...
...example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India...
...Russell's phone rang. The informant had spotted the target; the operation was a go. "I wanna get this bastard who's been attacking my men," Russell said as the convoy pulled out and headed to a flophouse in town where the Fedayeen commander was lodging. Russell's Cobra Company stormed the three-story building, netting 38 workers from out of town and their man--a provincial Fedayeen organizer nicknamed Sami "The Rock." Task Force 20, operating south of Tikrit, nabbed two more "high level" resistance leaders on the same night. Said Russell after the raid: "The source came through...
...burned that virtually all the trees died. Around 65%, however, experienced fires of light and moderate severity, while some 20% escaped unscathed. Seed from areas where vegetation survived is already drifting into areas where vegetation was lost, and many important species--knobcone pine trees, flowering kalmiopsis bushes and carnivorous cobra lilies--are taking root in the ashes. "This is not a catastrophe," says World Wildlife Fund ecologist Dominick DellaSala, "but a process that drives biodiversity...
...cooking smells, mired in the traffic jams and entangled in the bare limbs of the sex workers of Bangkok. Not that the novel is slow going. Bangkok 8 goes from 0 to 60 in about 10 pages, where 60 is a cop dying after he gets bitten by a cobra. Bitten in the eyeball. By a cobra that's high on meth...