Word: cobra
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...brewers including Guinness and Anheuser-Busch attempted to revitalize stagnant beer sectors in Europe, Australia and the U.S. with low-strength lagers. But their products often flopped because of one big problem. "They frankly didn't taste like beer," says Anand Gandesha, head of marketing at Britain's Cobra Beer...
Improved production methods are now helping win back drinkers. Traditionally, brewers made nonalcoholic beer by evaporating or filtering out alcohol from the real thing. Jeff Evans, author of the Good Bottled Beer Guide, says this process often resulted in beers with a distinct "industrial accent." Today, producers like Cobra - sales of its nonalcoholic brand Cobra Zero rose 21% in the U.K. in the year to March - lightly ferment their beer mix, creating only a tiny amount of alcohol. "Beers brewed this way tend to be sweeter and a little fuller-bodied," says Evans, "because nothing has been stripped...
...calendar is weird. The summer blockbuster season begins the first week in May (this year: Wolverine), reaches its twin peaks the weeks of Memorial Day and July 4, then gradually subsides. We're still in midsummer, yet there's only one ginormous action adventure (G.I. Joe: The Rise of Cobra) awaiting release, and not a cartoon hero or a dinosaur - or a cartoon dinosaur - in sight. Suddenly it's the time of real people learning how to cope with recognizable problems. The Hollywood kind of problems - the ones that can be solved in under two hours. (See the 100 best...
...There's little doubt that if the British had had Cobra helicopters in 1842 it would not have lost its army in Afghanistan. But this shouldn't be cause to throw the history books on the bonfire. After three wars the British never managed to pacify Afghanistan - largely because the Pashtun wouldn't allow them...
...Young's COBRA premiums have risen, he has cashed in savings accounts and a 401(k) to meet costs and co-pays. The cancer has spread to his lung, hip and leg bones, and the costs of his chemotherapy and pain medications are mounting. His hospital has helped cover some expenses. Born on the Fourth of July, Young has outlived his initial prognosis; now he is hoping to persuade the Social Security Administration to grant him Medicare benefits in April, the second anniversary of his disability (recipients must wait two years to be eligible). But he has since found...