Word: cobsen
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Longtime farm-equipment makers, in cluding International Harvester, Allis Chalmers, Massey Ferguson and John Deere, have reached down into the new market. At the same time, such estab lished mower makers as Simplicity, Ja cobsen and Pennsylvania are stepping up to midget tractors. Large acreage and big income no longer seem to be requisites for sales: Harvester estimates that 70% of the buyers of its Cub Cadet own less than three acres and that half earn less than $10,000 a than year. The tractors are usually less than 4 ft. high, have 6-to 10-h.p. motors, move...
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