Word: coca-cola
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...even all those spoonfuls of sugar in every glass of Coke will help thismedicine go down. Coca-Cola announced plans Wednesday to eliminate more than one fifth of its 29,000 global workforce, and its new chief warned analysts to lower their projected annual growth targets for the company. The axe fell on 3,300 U.S. jobs and 2,500 overseas positions as new CEO Douglas Daft sought to absorb the delayed impact of the global financial crisis of 1998-99, which had a dramatic impact on demand for U.S. soft drinks. "The key factor in the company's performance...
...Number of servings of Coca-Cola sold...
Even in a company that venerates carbonated sugar water, Douglas Ivester stood out for his missionary zeal to spread Coca-Cola around the world. An accountant by training, with an eight-day-a-week work ethic, Ivester predicted a decade ago that he would be chairman and CEO of Coke by Nov. 1, 1998. He beat that brash forecast by a year when Roberto Goizueta, his charismatic mentor and predecessor, died suddenly of lung cancer in October...
...barely two years as CEO, Ivester appears to have done what no mere soft-drink rival could have hoped to accomplish--dimmed the luster of one of the world's brightest brands. It wasn't just Coca-Cola's seven-quarter-long profit slide. When dozens of Belgian schoolchildren fell sick after drinking Coke products last June, Ivester maintained what looked like an arrogant silence for more than a week before traveling to Belgium to apologize. (The incident resulted in a 65 million-can recall.) Nor did he burnish his company's image by failing to promote Carl Ware, senior...
...Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing agency, which handles licensing chores that include research, legal work and quality...