Word: coca-cola
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...they have been asking them for some time. In recent years Europeans have become increasingly jumpy about bad food--and with good reason. Since the outbreak of mad-cow disease in 1996, the appearance of dioxin-contaminated Belgian chickens last spring and the later recall of contaminated cans of Coca-Cola in France and the Benelux nations, health officials have grown fussier about what their citizens consume--raising the doubts about GM food even higher...
...operator of NetJets, which created a business in fractional ownership of aircraft. With revenues projected at $900 million for 1998 and climbing an average rate of 35% annually, the company instantly became the fastest-growing division in Buffett's Berkshire Hathaway empire, which includes stakes in American Express and Coca-Cola and ownership of Geico insurance...
...cluttered marketplace, the pressure is on designers to divine what will entice consumers and to make it, from ice-cream scoops to condominiums. That process has become a business in itself for consultants like SHR Perceptual Management, whose clients, such as Ford, General Mills and Coca-Cola, want artistic help for their brands. "It's all about brand," says Mark Dziersk, president of the Industrial Designers Society of America. "It's attaching the personality to the product that's important...
There are ways, however, in which Comitan is like life back home. I exercise daily at a gym; I eat Quaker Instant Oatmeal; I can have my photos developed in an hour; I can check my e-mail daily. American marketing is everywhere. Coca-Cola (a.k.a. "Coca") and Pepsi have made inroads to even the most remote towns--towns which still do not have running water. (I even visited a Mayan village where the bubbly has been incorporated into a sacred healing ceremony.) If you walk through Comitan in the late afternoon, you can hear the loud cheers...
Once at Star, stop and fill out the application for their free advantage card, entitling you to considerable discounts. Besides the freedom of choice--aisles of snack foods, cereals and ice cream--Star Market features a 12-pack of Coca-Cola for $2.50. `Nuff said...