Word: coca-cola
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...Once at Star, stop and fill out the application for their free advantage Card, entitling you to considerable discounts. Besides the freedom of choice--aisles of snack foods, cereals and ice cream--Star Market features a 12-pack of Coca-Cola for $2.50. 'Nuff said...
...essays by Steinem and Kael, countless documentaries, drag queens, tattoos, Warhol silk screens and porcelain collector's dolls. Marilyn has gone from actress to icon to licensed brand name; only Elvis and James Dean have rivaled her in market share. At this point, she seems almost beyond comment, like Coca-Cola or Levi's. How did a woman who died a suicide at 36, after starring in only a handful of movies, become such an epic commodity...
Marilyn's tabloid appeal is infinite but ultimately beside the point. Whatever destroyed her--be it Hollywood economics or rabid sexism or her own tormented psyche--pales beside the delight she continues to provide. At her peak, Marilyn was very much like Coca-Cola or Levi's--she was something wonderfully and irrepressibly American...
...personally took him and his wife Elena, 46, to search for a private school for their daughter Alexandra, 12. The relocation company even helped the Adlers find a stable where Alexandra could continue her horseback riding. Adler, who is director of forecasting for Minute Maid, a division of the Coca-Cola Co., has gone through about five relocations during his 23 years with the company. "In the past, we might have been given a list of private schools, but that's it," Adler says. "No one was going to take us around to these schools and really take an interest...
...Kentucky Fried Chicken, which had combined sales of $11 billion. The profits were tasty, but the capital required to build restaurants was giving Pepsi heartburn. Last month the company spun off its main $7 billion bottling operation into an independent public company, something Coke did years ago to create Coca-Cola Enterprises. The soda business actually has two components, the first of which, making and marketing cola concentrate, is very profitable. Mixing that concentrate with carbonated water, putting it in bottles and getting it to you is another capital-intensive business that Pepsi decided to do without...