Word: coca-cola
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...Coca-cola officials have often been asked about their 100-year rivalry with Pepsi-Cola, and they usually respond diplomatically, claiming to benefit from having a competitor that has seemingly fought them to a standstill for every drop of business worldwide. "If Pepsi didn't exist, we'd have to invent it," is the generous reply...
...tool for big businesses. "Ever since Peter Ueberroth made the Olympics into a big business event at the 1984 games in Los Angeles," says Saporito, "the games have changed into a pure money event." Although Johnson & Johnson is the first major company to pull out and sponsors such as Coca-Cola have remained on board, no new corporations have signed on as Olympic backers since the scandal broke. Now some observers believe that the rumbling set off by the Johnson & Johnson decision could turn into an avalanche if the IOC does not succeed in cleaning...
...Camping's fun; CNN's better Not far from the First Lady's desert encampment were R.V.s equipped with showers, toilets and TVs. Coca-Cola machines were also provided, courtesy of Morocco's King Hassan...
...just one of many alleged plots to fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...
Think Hollywood is too corporate these days? It's just getting started. Last week publicity powerhouse PMK (which handles names like CRUISE, PFEIFFER, HANKS and DAMON) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK's tidy profit margin--"We're just chump change to them," says LESLEE DART, one of PMK's three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands...