Word: coca-cola
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...council's Campus Life Committee, corporate sponsors for an event like Springfest usually donate approximately $8,000 to a student government. In return, they receive a presence in the form of booths, information tables or perhaps even in the event's title. The council could host the Coca-Cola Springfest, for example, replete with red and white banners and other Coke promotional gimmicks...
...council's Campus Life Committee, corporate sponsors for an event like Springfest usually donate approximately $8,000 to a student government. In return, they receive a presence in the form of booths, information tables or perhaps even in the event's title. The council could host the Coca-Cola Springfest, for example, replete with red and white banners and other Coke promotional gimmicks...
Think Hollywood is too corporate these days? It?s just getting started. Last week publicity powerhouse PMK (which handles names like Cruise, Pfeiffer, Hanks and Damon) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK?s tidy profit margin -- ?We?re just chump change to them,? says Leslee Dart, one of PMK?s three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands...
...same relationship toward success that one imagines Ally McBeal has toward food: even a small slice of the pie leaves waves of guilt. Rappers make money without remorse. "These guys are so real, they brag about money," says Def Jam's Simmons. "They don't regret getting a Coca-Cola deal. They brag about a Coca-Cola deal...
Citing examples such as Coca-Cola's $35 million production and distribution plant in Angola and clothing company The Limited, Inc.'s plan to develop stores in Mauritius and Madagascar, Rice urged her listeners, most of whom were originally from Africa, to take their business know-how back to their communities...