Word: coca-cola
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SEMINAR TOPICS Mornings are for presentations on different companies and panel discussions. This year's presentations are on Nokia, America Online, Loral Space & Communications, Comcast and Disney, NBC, Coca-Cola and Microsoft...
When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
Along with winning his second straight Coca-Cola 600, which now rivals the previously unassailable Indy 500 for attention, Gordon is not only driving himself into a broader marketplace, but he is also taking NASCAR with him. They are like drafting partners, the racing strategy in which two cars driving bumper to bumper together can go faster than either individually. In the 50 years since NASCAR, the popular acronym for the National Association for Stock Car Auto Racing, crawled from the beaches of Daytona, Fla., and dirt tracks of the Southeast, it has evolved into a national draw...
Although brand recognition in the 20th century has been led by Mickey Mouse and Coca-Cola, perhaps the 21st century will belong to Viagra. Hurrah for the new millennium! Viagra, drugs and rock 'n' roll! ABID HUSSAIN SHAH Lahore, Pakistan...
...METAPHOR] A SENIOR GOVERNMENT OFFICIAL: "If Coca-Cola owned the only store in town, you can bet it would be required to sell Pepsi...