Word: coca-cola
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Zawinski and his co-workers had another idea: Don't give away just the Netscape browser, give away the source code too. This is like Coca-Cola's giving away free six-packs and the secret recipe as well, so you can make Coke at home. Here's the reasoning: Microsoft is so much bigger, and can throw so many programmers at any problem, that Netscape's only chance is to harness the talents of the thousands of hackers on the Net who might be willing to improve on the program if they had a stake in it. "I wouldn...
Classes on Michael Jackson or the poodle skirt are relatively rare in Harvard's hallowed halls, but a handful of faculty members focus their energies on MTV instead of Machiavelli, and analyze Coca-Cola advertisements rather than Cezanne...
Their ranks include linguist Bert R. Vaux, who sometimes illustrates his lectures with examples culled from the previous night's sitcoms, John R. Stilgoe, Orchard professor of the history of landscape development, who gives an entire lecture on Coca-Cola advertisements, and History and Literature instructor Stuart M. Semmel, whose class includes British pop music from the decades after World...
...Imperial Coca-Cola...
Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive) "always within an arm's length of desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing...