Word: coca-cola
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...power. Unlike the many hyped-up media gimmicks that have followed it, this movie never asked anyone to fall in love with it, as dozens of movies and a thousand other products ask of us every day ("Jurassic Park," "Twister", "Jerry Maguire," even "Trainspotting"--not to mention Nike, Coca-Cola, Must...
Decades ago, both Coca-Cola and PepsiCo assumed that because both were terrific at selling soda, they should be able to transfer that ability to other consumer products. This is one of corporate America's great fallacies...
...denied the preference for Coca-Cola was an overt political decision; but rather, a matter of service and taste...
...happy that the students feel that the controversy here helped the protestors get Pepsi out of Burma; and that's fine, but I can't say that we played a part in that," Allegretto said. "The reason we originally didn't want to do business with Coca-Cola was because of service issues...
...Students wanted to drink Coca-Cola, period," he said. "I think some students felt very strongly about [Pepsi's involvement in Burma], and some didn...