Word: coca-cola
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...festival, a melting pot where many thousands of visitors daily could wander without paying for tickets, or passing through metal detectors. It was the place where the kids could frolic in a misty fountain. It was also the commercial heart of the games, home to the Swatch pavilion, the Coca-Cola Olympic City, Budweiser's Bud World, and an enormous AT&T sound stage. And as the competition drew to a close Friday evening, thousands of revelers had gathered here to enjoy a free concert by Jack Mack and the Heart Attack--or simply continue savoring the excitement...
...moves at a comfortable pace. Stores close at 2 p.m. for the three-hour lunch and siesta. Every night, old and young people alike trek to the barrio humedo (the bar-pub section of town) to talk, dance and quaff wine and beer (both of which are cheaper than Coca-Cola). There is no real need for cars to get anywhere; in any case, the people are friendly and will actually talk to you in the street. Leon is a city that is laid-back, sociable and always feliz--though hardly ever drunk or violent. The contrast to the United...
These Olympians, or rather their virtual realities, are part of the show in Coca-Cola Olympic City at Centennial Olympic Park, the not-yet-completed plaza that the Atlanta Committee for the Olympic Games (A.C.O.G.) hopes will be the meeting place for what one official calls "the largest peacetime gathering of humanity in the history of humanity." Be that as it may, 2 million will descend upon Atlanta next week for the 100th anniversary of the Olympics, and they are entitled to ask, "Is Atlanta ready...
...visit to Coca-Cola Olympic City 18 days before the opening ceremonies is any indication, Atlanta is at least ready to embrace the traditional Olympic spirit of commercialism, i.e., go for your gold. For an admission fee ($13 for adults, $8 for children), you can step into the world of corporate sponsorship: meet Olympians in the Reebok Athlete Center, take the kids to Ronald McDonald's SportsPlace, watch a Discovery Channel presentation of A World of Champions. You can refresh yourself with a cooling mist from the bottle caps of the giant Coca-Cola bottles scattered throughout the park--aesthetically...
There are two ways an immigrant can assimilate into American life. One approach is to embrace mainstream culture, the sitcoms, the Coca-Cola, the straight-ahead pop music and, of course, the English language. The other way is to assert your own identity, your own heritage, and compel the rest of America to taste your spices, to dance to your Afro-Cuban grooves. Estefan has done both. From the mid-1980s on, her work with the Miami Sound Machine consisted mostly of processed American-style dance music seasoned with punchy Latin rhythms. "She was the first to take Latin-influenced...