Word: coca-cola
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...oddly defensive tag Atlanta gives itself--"The City Too Busy to Hate"--rearticulates the hope that busy-ness can paper over resentments. And, to a remarkable extent, the city has made good on its promise: Atlanta is famously the center of the Cable News Network, Delta Air Lines and Coca-Cola; and for four straight years in the '90s, "Hotlanta" led the nation in the creation of jobs...
Floating high over the Times Square store is a 40-ft. sign for Virgin Cola, a somewhat odd ad placement as the product isn't sold here. But that's going to change too. Branson's Virgin Cola company is going to take on American icons Coca-Cola and Pepsi-Cola on their home turf, beginning in July. This is a plan that most marketers would pronounce foolhardy--if only it rose to that level...
...master. For instance, Virgin was not able to get shelf space in half the British supermarkets--no small problem when four grocery chains control more than 60% of the market. The reason: Coke and Pepsi locked up the shelves with exclusive agreements and got down-and-dirty on price. "Coca-Cola decided to throw all their marketing skills against us, to kill it in the first year," says Will Whitehorn, director of Virgin corporate affairs...
...long ago, Coca-cola chairman Roberto Goizueta showed up to salute a group of American immigrants as they took the oath of citizenship at Monticello, the home of Thomas Jefferson. Coke's boss eloquently recalled his own family's flight from Cuba and eventual naturalization as proud Americans. Said the courtly ceo: "When my family and I came to this country, we had to leave everything behind...our photographs hung on the walls, our wedding gifts sat on the shelves...
When the director of Harvard Dining Services, Michael P. Berry, announced that he was thinking about serving Pepsi instead of Coca-Cola in College dining halls, students were up in arms. Irate over a potential connection to PepsiCo, whose ties to a military regime in Burma have been heavily criticized by human rights activists, students poured two-liter bottles of Pepsi over the steps of Widener Library and begged Berry to think twice before switching to Pepsi...