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...image of polar bears knocking back bottles of Coca-Cola was the most popular television ad campaign in 1994, according to a survey of 20,000 TV viewers. The bears, also a popular stuffed toy last Christmas, were the brainchild of Hollywood's Creative Artists Agency, the top talent shop that took a piece of the Coke business from longtime agency McCann-Erickson...

Author: /time Magazine | Title: HOLLYWOOD BEATS MADISON AVENUE | 3/16/1995 | See Source »

...Taylor's "Company B," performed for the first time by Boston Ballet as part of the "Festival." The spirited songs of the Andrews Sisters and the witty exhuberance of the dancing makes this piece pure fun. Songs such such as "Boogie Woogie Bugle Boy," "Pennsylvania Polka" and "Rum and Coca-Cola" highlight the array, evoking the feelings of a confident and patriotic era, with underpinnings of tragedy behind every beat. Although some of the steps are clear reminders of swing dancing, Taylor adds many new elements by experimenting with the pace of the moves. Some of the dancing is heightened...

Author: By Clarissa A. Bonanno, | Title: 'American Festival I' Dances with Kick | 3/9/1995 | See Source »

...Citrus Consciousness" and "Strawberry Passion Awareness" hardly sound like Coca-Cola products. But when the Atlanta soft-drink maker introduced these and other flavors in its new line of Minute Maid Fruitopia drinks last summer, thirsty consumers could not get enough of the noncarbonated, fruit- based beverages. With catchy advertising and Coke's distribution muscle behind it, Fruitopia has wasted no time grabbing a sizable share of the Snapple-led fruit-drink market, like a parched softball player after a hot game...

Author: /time Magazine | Title: The Best Products of 1994 | 12/26/1994 | See Source »

...purchase Snapple Beverage Corp. for $1.7 billion. Quaker is already home to Gatorade, the leading U.S. sports drink. The acquisition of Snapple, known for its fruit juices and natural sodas,will make the firm the third largest producer of nonalcoholic beverages in North America, after PepsiCo Inc. and the Coca-Cola...

Author: /time Magazine | Title: The Week October 30 - November 5 | 11/14/1994 | See Source »

...stellar Crimson offense revolves around junior quarterback Vin Ferrara. Ferrara just this week won the Triple Crown of awards for the second time, roping in Ivy League Offensive Player of the Week, New England Coca-Cola Award Winner and ECAC 1-AA Offensive Player of the Week for his performance against Dartmouth...

Author: By Brian R. Rice, | Title: Peaking Gridders to Tackle Brown Today | 11/5/1994 | See Source »

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