Word: coca-cola
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Ferrara, another New Jersey native, completed 19 of 22 passes for 302 yards, including three touchdowns, to earn the Ivy League Offensive Player of the Week and the Coca-Cola Gold Helmet Award as the top Division I player in New England...
...Thus a few savvy Net surfers have adopted already famous trademarks for their own use. For instance, the address (http://mcdonalds.com) is owned by a writer from Long Island; (http://coke.com) is registered to a fellow in California. Presumably they wouldn't be too upset if McDonald's and Coca-Cola were willing to pay for the privilege of using their own names on the Net. The companies may not have a choice, because it's far from clear whether the law would be on their side in a dispute. (Here, by the way, are a few other potentially useful...
Which is exactly what attracts Coca-Cola and other consumer firms to teens in the first place. American adolescents last year spent as much as $89 billion on the latest trends in food, clothing, videos, music and, of course, soda; teens spent more than $3 billion of their own money on soft drinks alone. Yet America's 27.8 million teenagers are merely the vanguard of a global 12-to-20 market that numbers nearly 1 billion youths. Moreover, this mass of teens, particularly in the developing nations of Asia and Latin America, are far more influenced by U.S. products...
Even though Coca-Cola's soft drinks outsell those of its main rival, Pepsi, by more than 2 to 1 around the globe and Coke is the most popular single drink with teenagers, the company still wants to beef up its presence in carbonated drinks aimed specifically at teens. Pepsi's Mountain Dew, the most popular such beverage, owns 3.5% of the U.S. soft-drink market, compared with just 0.3% for Coke's citrus counterpart, Mello Yello. "Coke is trying to take it all," says Larry Jabbonsky, editor of the trade journal Beverage World. "Traditionally, Coca-Cola and Pepsi have...
...play into the sense of optimism that this generation retains. ("OK-ness," says a campaign slogan, "is the belief that, no matter what, things are going to be OK.") Nor does it hurt that, according to Coke, O.K. is the most widely known phrase around the world -- followed by Coca-Cola...