Word: coca-cola
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BELIEVE IT OR NOT, COCA-Cola actually paid its advertising agency to plant that message on a hotline for its newest product. But then, trashing its own claims is just part of the campaign for OK soda, a bubbly, mildly fruity drink for teenagers and young adults that Coke hopes will be its next blockbuster beverage and that the company is testing in nine cities from Boston to Seattle. With OK's deliberately drab cans and pseudo-Zen profundities ("What's the point of OK soda? Well, what's the point of anything?"), Coke hopes to capture a generation that...
...shouldn't have been too surprised. After all, do you know who makes the stuff? Coca-Cola, of course...
This changed things somewhat. The little oval-headed man was no longer a quirky symbol of non-conformity, but a poorly drawn stand in for Coca-Cola's stable of cardboard cut-out super-star shills. And the once appealing casualness of "OK" marketing? Just another calculated effort at cultural hegemony that we overeducated, undermotivated Generation X-ers are supposed to so delight in detecting...
With our system, which makes an example out of criminals, we have created a model society. Without any significant crime on our streets, we have pursued an economic miracle. Singaporean industry thrives. American companies like Coca-Cola, Exxon and IBM all invest in Singapore because they can make money in our country...
...feet long) from Crate and Barrel, 48 Brattle Street? If your gift recipient is a pre-med and keen on staying up late to study, $1,000 will get you 166.66 pounds of chocolate-covered espresso beans, from Barsamian's, 1030 Mass. Ave., or 409.5 gallons of caffeine-rich Coca-Cola from Star Market, 49 White Street. One thousand dollars buys 833.33 gallons of Poland Spring water from the same place. If you're not into all of this extravagance, bury your loved one in 252 and one-half pounds of Hershey's Kisses from Sweet Stuff...