Word: coca-cola
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Ethnic marketing has been around for a while. Companies like Coca-Cola and McDonald's have advertised to Hispanics in Spanish since the 1960s. But the value of ethnic targeting was not fully appreciated until the 1970s, when corporations discovered that African Americans were spending upwards of $250 million a year on consumer goods. Big marketers like Philip Morris and Quaker Oats learned how to penetrate this market, gradually winning praise and customers with ads depicting blacks in positive and nonstereotypical roles. Says Ken Smikle, publisher of Target Market News, a newsletter that specializes in African-American marketing: "Corporate America...
Both to cash in and to avoid mistakes, more and more companies are recruiting ad agencies that specialize in ethnic marketing. San Francisco's Time Advertising, which is owned by Chinese Americans, did spots for AT&T. Chicago-based Burrell Communications, a black shop, handles McDonald's and Coca-Cola, among other accounts. Many of the big Madison Avenue firms have either acquired or started up ethnic-oriented divisions. Young & Rubicam owns the Bravo Group, a Hispanic-market specialist. Foote Cone & Belding, Leo Burnett and Grey Advertising also have in-house Hispanic departments...
...sure way to boost demand for whatever is coming: better symbols on products showing their recycled content. The National Recycling Coalition, based in Washington, has persuaded 25 large industrial companies, including Wal-Mart, Coca-Cola, AT&T, McDonald's and Johnson & Johnson, to back a "Buy Recycled" movement. The Environmental Protection Agency is about to launch a "Buy Wa$te Wi$e" campaign, urging consumers and manufacturers to favor recycled goods. "The public must get away from the idea that merely putting items in containers at the curb is recycling," says David Dougherty, director of the Clean Washington Center...
...which "seems to have lost any moral significance on account of its fruitless search for formal purity. Meaning and ornament . . . have been marginalized . . . The black square painting is a goal that can appeal only to very few aesthetes. Not only the black square but equally the crushed automobile, the Coca-Cola can, and other examples of Western cultural detritus, all threaten to take over the world...
...opened at the Royal Academy of Arts in London. It contained some 230 works by 65 artists, spanning the period from 1913 to 1993. Among these were, as you might expect, quite a few of those black squares (Ad Reinhardt, 1913-67), crushed autos (John Chamberlain, born 1927) and Coca-Cola cans (Guess Who, 1928-87) spurned by the cultural critic of Beijing. And, again as you might expect, they are sympathetically, even rhapsodically treated in the catalog, written in part by the show's curators -- Christos Joachimides in Berlin and Norman Rosenthal, the exhibitions secretary of the Royal Academy...